Sanctuary Now, Support for the Future

Website supporting Oxford’s Homeless

The Gatehouse, a beacon of hope for Oxford’s homeless and vulnerably housed, sought a revitalised online presence. Their existing website, though serviceable, was dated and cumbersome. They turned to Parasola to craft a modern, accessible site that radiates their spirit of community and support.

The challenge

The Gatehouse provides support and services homeless and vulnerably housed people in Oxford. They provide a place where companionship, dignity, and refreshment can be found in a warm, safe and therapeutic environment. The previous website was showing its age and a thorough overhaul was needed to produce a reinvigorated, modern website that is accessible and reflects their desired public image in an effective manner.

  • Redefine Visual Appeal: Create a contemporary design that mirrors The Gatehouse’s ethos.
  • Promote Accessibility: Ensure the site is usable by all, including those with low digital literacy.
  • Simplify Information Flow: Provide clear, concise information for a wide range of visitors.
  • Enhance Engagement: Make the site a welcoming, easy-to-use resource for guests, volunteers, and donors.
  • Support Daily Operations: Facilitate donations, volunteer management, and event coordination.

Creative journey

From our first conversation, we knew this project was about more than aesthetics; it was about building a website that serves and inspires. Here’s how we brought it to life:

  1. User-Focused Navigation:
    • Designed intuitive menus and links, allowing users to find what they need effortlessly.
    • Crafted landing pages that provided basic information upfront, with deeper details available for those who seek it in child pages.
  2. Live Content Feeds:
    • Embedded a “What’s on Today” feature on the homepage and services pages, pulling real-time updates from the event calendar.
  3. Elegant and Adaptable Design:
    • Refined the brand’s visual elements, including a crisp, scalable vector logo.
    • Developed design elements, evolving into detailed visual layouts that capture The Gatehouse’s warmth and compassion.
  4. Engaging Multimedia:
  5. Top-Notch Performance:
    • Achieved lightning-fast load times, with a perfect 100% score on PageSpeed Insights.

Navigating Challenges

Creating content for a community of vulnerable individuals required sensitivity and creativity. We focused on inclusive storytelling through staff videos and evocative illustrations.

The Impact

The Gatehouse’s new website is a testament to their dedication and care for Oxford’s vulnerable. It’s a dynamic, inviting platform that not only supports their daily operations but also shines a light on their crucial work.

We’re honoured to have partnered with The Gatehouse on this transformative journey and look forward to their continued success online.

Explore The Gatehouse’s new site

The CLient

The Gatehouse has been supporting Oxford’s homeless community since 1988. They offer a wide range of free services and activities to adults who are homeless, vulnerably housed, on low or no income or simply looking for company and community from their drop-in community centre in Woodstock Road.

About Parasola
Parasola was founded by Paul Dyke, a Digital Design professional in 2019. He has worked with top brands including McDonald's, Lloyds Bank and The National Lottery and wants to help brands to improve their visual design.
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