Branding

The image below shows their previous logo. There were a few issues - the pawn icon is very literal and not unique. It is too large in comparison to the logo text. The strapline "True value Legal Advice" did not portray their current offering. The S in Tupper is Stephen's initial. We capitalised the whole logo text so that the name is much easier to read.

The logomark looks symmetrical but has an angle similar to that in the text which helps them belong to each other. This asymmetry injects movement and spacial tension into the logomark. The heights of the different letters and logomark are aligned helping them to appear related.

Website

Printing and Templates

We designed and printed business stationery including complement slips, envelopes and letterheads.

Microsoft Office templates included Word (which included typography guide and colours) and PowerPoint master slide deck (above).