TupperS Law Branding, Website, Templates and Business Stationery

Branding and website for competiton law firm

After working with Stephen Tupper on some minor adjustments on his website, we were delighted that he asked us to help redesign their logo and branding, website, templates for Word & PowerPoint and business stationery. We'll take you through the process of creating each of these with a few before and after pictures. Branding The […]

After working with Stephen Tupper on some minor adjustments on his website, we were delighted that he asked us to help redesign their logo and branding, website, templates for Word & PowerPoint and business stationery. We'll take you through the process of creating each of these with a few before and after pictures.

Branding

The image below shows their previous logo. There were a few issues - the pawn icon is very literal and not unique. It is too large in comparison to the logo text. The strapline "True value Legal Advice" did not portray their current offering. The S in Tupper is Stephen's initial. We capitalised the whole logo text so that the name is much easier to read.

The logomark looks symmetrical but has an angle similar to that in the text which helps them belong to each other. This asymmetry injects movement and spacial tension into the logomark. The heights of the different letters and logomark are aligned helping them to appear related.

Website

Printing and Templates

We designed and printed business stationery including complement slips, envelopes and letterheads.

Microsoft Office templates included Word (which included typography guide and colours) and PowerPoint master slide deck (above).

15 slides that make up TupperS Law slide deck.
About Parasola
Parasola was founded by Paul Dyke, a Digital Design professional in 2019. He has worked with top brands including McDonald's, Lloyds Bank and The National Lottery and wants to help brands to improve their visual design.
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