Search Engine Optimisation

SEO - Generating traffic

Success can often depend on your search engine result pages (SERPS) ranking. Most common in the UK is Google Search and we understand the critical ingredients of getting and keeping a dominant presence. Technical SEO and On-Page Optimisation Whenever we build a new website, we make sure the build makes it easy for search engines […]

Success can often depend on your search engine result pages (SERPS) ranking. Most common in the UK is Google Search and we understand the critical ingredients of getting and keeping a dominant presence.

Technical SEO and On-Page Optimisation

Whenever we build a new website, we make sure the build makes it easy for search engines to find and understand your webpages. Starting with your snippet that includes your page title, meta description and keywords.

Link building

Google ranks webpages by the the number and quality of people who link to your webpages. Quality is the reputation of the website. We advise businesses on how to generate these backlinks through creating unique, valuable content that people will want to link to. We guide on how to promote that content and how to nurture an audience.

Local SEO

Google My Business puts your organisation on Google Map and allows people to find you when they have a local intent in the search.

Social Media Campaigns

We create media for social media campaigns including video, animations, motion graphics and ideas for viral marketing. Links from social media posts are valuable backlinks.

Competitor's backlinks

To outperform your competitors, we need to understand why they are ranking higher than you for particular keywords. We have tools that allow us to see who are ranking better for the keywords that you are interested in and look to see who is it that is linking to those competitors. If your content is better, they may be persuaded to link to you instead.

Rich Text

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About Parasola
Parasola was founded by Paul Dyke, a Digital Design professional in 2019. He has worked on top brands including McDonald's, Lloyds Bank and The National Lottery and wants to help brands to improve their visual design.
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