As with many projects over the last year, coronavirus made an impact but not in the way you might expect. Timberstore, along with other DIY retail shops such as B&Q experienced a surge in sales as people made the most of being stuck at home to work on home improvement projects. We put the project on hold for nearly a year until the quieter winter months.
The previous WordPress theme had reached end-of-life and was no long performing well for Timberstore. Phil Gordon at Cairn Agency created a new, contemporary design that had more appeal and was easier to use.
We helped Timberstore to introduce variable timber products - those with attributes such as length or colour which customers can adjust. The UI design used toggle buttons to enable users to quickly tailor their choice rather than searching for timber product of the right dimensions - a much improved experience. In the month following the launch of the new website design, the website saw a 3.8 times increase in order numbers compared to the previous year.