As the need starting appearing in our TV screens, people in the UK wanted to help and Innovista quickly saw the need for a donation microsite focussed on Ukraine. We wanted to make the website look distinct from the main website and Innovista's secondary brand colours allowed us to do this. We referenced the layout of other emergency appeal websites so that visitors would immediately know the website was a donation site.
Parasola designed and built an effective support website in just a couple of weeks. The homepage lists 4 ways that people are able to support from donating money, signing up to prayer emails, joining a virtual prayer meeting and downloading resources to invite people to speak at a church. Each of these ways is colour coded and has a real situation, representative photo.
The news page lists the latest stories in a magazine style grid with a hover state to reveal the opening paragraph text. The images supporting each story are generally taken on mobile phone and so are low resolution and a mixture of landscape and portrait formats. Putting the photo in a slant with a white border and drop-shadow makes it look like a polaroid snap, hiding any quality issues. We also put a darkened version of the photo in the top header.
Paul worked with us on a microsite to support our humanitarian response to the war in Ukraine. Paul helped us work through our requirements, bringing his expertise to the project to create an excellently designed, clear and engaging website, where people could easily support Innovista's work in Ukraine. Paul is a collaborative partner and I appreciate that he talks to us in 'english' rather than in 'tech'. He is quick to respond to queries and solution-focussed.Kate Woods, Supporter and Churches Engagement Manager